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Monday, 14 November 2016

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CPL Training Group acquires 50% share in UK Legion Marketing

Monday, 14 November 2016

Article Image 14 November 2016

CPL Training Group has entered into an agreement to acquire a 50% joint-venture share in UK Legion Marketing Limited. The Merseyside-based firm, which trades under the brand names of Training Information Centre (TIC), DHTraining, and Legion, was founded in 2009 by managing director Stuart Green, who spent previous years in a senior management role at CPL Training.

TIC and DHTraining are leading training providers in the licensed hospitality industry. The company’s newest division – Legion – was established in 2016 to deliver sales, marketing and brand promotions, including site openings and market research.

Following CPL’s takeover of abv Training in 2015, the company sought to expand through the acquisition of other training companies. The 50% share will strengthen CPL’s position in the market, as TIC is currently the second largest provider of personal licence training in England and Wales. The three brand names and employees have been retained, including managing director Stuart Green.

“We’re delighted to be joining forces with CPL Training Group, a company with vast experience and knowledge of the licensed trade,” said Green. “Since operations began in 2009, we have gone from strength to strength, and this development is only going to help us continue growth and ensure a sustainable future. Together with CPL, I’m looking forward to leading my team onto the next chapter.”

“UK Legion Marketing is a dynamic company, with great leadership and people,” said Daniel Davies, CEO of CPL Training Group. “Over the years, TIC and DHTraining have each developed a strong identity and a loyal customer base. The newly formed Legion division has also experienced great success working with the sector to promote brands, products and services.

Stuart’s leadership has been a driving force behind this success – increasing turnover by 40% from 2014 to 2015. This deal marks an important step of our future business development plans – representing our ambition to deliver excellence in training and marketing across licensed hospitality.”