Being the IT department, the division behind e-learning, we keep up-to-date with new and developing technology. That is why we have begun trialling Microsoft’s Cloud Computing. Using their CRM system we have focussed our department, have a clear market outlook and have maximised on every opportunity that has presented itself. We’re now introducing it across the company!
Developing our marketing strategies, the CRM has enabled us to identify market-specific sales opportunities, which for us is vital as we deal with several different markets from hospitality to food production.
We can also use the CRM to measure our performance. If we miss an opportunity we are now able to find out at exactly what stage we missed it, which enables us to rectify this phase of the development, ensuring we minimise the chance of it occurring again.
We are renowned for our high levels of customer service. Our friendly staff are available from the initial enquiry, through the booking stage and right the way through the training process. However, we can use this new system to identify areas our clients can benefit from, introducing a thorough support to their training needs.
Some of our clients, such as J.W. Lees independent brewery organisation, have hundreds of staff across multiple sites, who need to be trained in a variety of areas from health & safety to manual handling. They use both our e-learning and face-to-face learning solutions to fulfil their training needs. The CRM system allows our department to see what stage the corporate team are in with them and vice versa, ensuring they are not inundated with the same communications.
“It creates an open door policy across the company from the sales team at the beginning of the business-client relationship, to the trainers delivering the courses and the developers designing the e-learning platform.” Daniel Davies, Chief Executive CPL Training
We have many aspirations for e-learning in 2011-2012, which our CRM system will help us achieve through structuring our databases and communication between clients and ourselves, enabling us to deliver a more efficient and effective service.
Subscribe