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Marketing

and Merchandising

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Course Overview

Merchandising and Marketing

This course is for tenants, licensees and pub/bar managers. Its aim is to provide the skills and knowledge required to implement effective marketing and improve sales through merchandising. Merchandising encompasses "planning involved in marketing the right merchandise at the right place, at the right time, in the right quantities, and at the right price.”

  • Understand the art of merchandising your outlets in accordance with Company standards.
  • Develop and implement high impact and profitable merchandising techniques.
  • Learn how to utilise; external frontage, back bar – including fridges, bar front, chalkboard/posters, table layout and staff uniform.

In Company Courses: If you have over 8 learners we will happily come to you to train your staff. For more information and to get your personalised quote please complete our request a call back form and a member of the team will be in contact with you.

Course Content

The Merchandising and Marketing course will cover the following:

  • What is marketing?
  • What is merchandising?
  • Developing a Marketing Strategy
  • Implementing a Marketing Plan
  • ‘Social Responsibility Standards’ for the promotion and sale of alcoholic drinks in the UK
  • Increasing footfall and dwell time
  • Introduction to social media
  • Successful promotions
  • Customer relationship management

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